Case Study: Adams
Adams...the strength of many people
While operating multiple logos and in different categories, the many different divisions of Adams plumbing and drainage, and Adams Electrical were starting to confuse customers.
Myth was commissioned to consolidate, modernise and reinvent the brand. Our strategy process included an insight workshop and creation of a brand personality blueprint that provided a solid foundation for production.
After two months of work by the design team led by Pauline Ng, the final production result was truly outstanding. We combined the group of divisions into one strong brand offering, maintaining the integrity of each service category. Adams now has a congruent brand proposition flowing through the marketing collateral, vehicle fleet, uniforms and signage. Watch around town for an Adams vehicle near you...
