Blog

What Is Branding?

This video does a great job at explaining that branding is more than just a pretty logo.

The future of Virtual Reality

Quite simply, virtual reality (VR) is the future. The applications are endless, from gaming to movies to travelling to education. All industries will change to accommodate VR.

A DRY philosophy

Don’t Repeat Yourself.

Sounds simple enough, right? Self explanatory? Excellent! Blog done.

Ok, ok, I’ll go into more detail.

Monthly Roundup - April 2015

April was a great month for articles and websites. Why? Because April Fools! That’s why. Now check out my monthly round up.

Search Engine Optimisation Now

SEO these days is as straightforward as it is convoluted. You can devote days to the task of streamlining your SEO to rank high on the Search Engine Results Page (SERP), only to find three months later the game has changed and you need to get back to work, refining and tweaking.

General Localised vs Specialised, National

Professional service firms and many companies offering multiple services face the challenge of positioning dilution.

Ultimately the customers perception of strength and depth becomes diluted by the breadth of the service offerings. Competitors focusing on a particular service can appear stronger and more specialised to purpose.

CEO & Strategist

Less old-school marketing, more content…please!

As a ‘marketer’ I find it interesting to note how shut off I am to traditional marketing. Television is a thing of the past for me, I’ve been streaming online since way back. When I am online, I’m pretty adept at taking in the information I want without care for banners or buttons. As for magazines and newspapers, on the odd chance I do read them in their printed form, I don’t take much notice of any advertisements. Mailouts and flyers hit the recycling before entering my home.

Is my business mobile friendly?

It’s not an option anymore, it is essential to the success of your business.

Project Manager

MYTH expands options with Bitcoin

Dunedin based, MYTH Digital & Brand Agency is now accepting an alternative payment option and adopting the digital currency Bitcoin. Bitcoin is popular with technology, creative and startup businesses.

CEO & Strategist

MYTH Retreat 2014 – FIJI

MYTH Retreat 2014 – FIJI

This year the team made their way to the beautiful islands of Fiji for the company annual retreat. Spanning 10 acres of pristine beach, tropical gardens and tranquil architecture, the Radisson Blu Resort Fiji Denarau Island was home for the team for four days. The Radisson was effectively faultless, able to satisfy every want and need of the business traveller.

CEO & Strategist