Your management team needs a creative mindset to solve business problems in todays market...creative people have an awesome ability to see the future. This can help your management team to make more effective business decisions.
You need to consider how your portfolio of brands will grow over time. Will this be managed through extension of an existing brand, or the introduction of new brands moving forward? Your overarching brand identity is key to success.
Branding, Marketing, and sales are three terms that get thrown around a lot. They often get confusing and people find it hard to work out where one starts or stops. I have created a simple diagram to help you understand how these areas relate to each other and a simple way of describing their purpose.
You have the power to craft a brand identity that will connect with your customers. Firstly you need to work out the values and stories that underpin your organisation, your ideal customers, brand image and personality...