Your website, Google analytics, and SPAM

Visited your Google Analytics page lately? Since January this year I’ve started noticing website visits from “visitors” who have a strange effect on analytics. If you see a large number of visits to your site it may check to see if they are real.

What Is Branding?

This video does a great job at explaining that branding is more than just a pretty logo.

The future of Virtual Reality

Quite simply, virtual reality (VR) is the future. The applications are endless, from gaming to movies to travelling to education. All industries will change to accommodate VR.

A DRY philosophy

Don’t Repeat Yourself.

Sounds simple enough, right? Self explanatory? Excellent! Blog done.

Ok, ok, I’ll go into more detail.

Monthly Roundup - April 2015

April was a great month for articles and websites. Why? Because April Fools! That’s why. Now check out my monthly round up.

Search Engine Optimisation Now

SEO these days is as straightforward as it is convoluted. You can devote days to the task of streamlining your SEO to rank high on the Search Engine Results Page (SERP), only to find three months later the game has changed and you need to get back to work, refining and tweaking.

General Localised vs Specialised, National

Professional service firms and many companies offering multiple services face the challenge of positioning dilution.

Ultimately the customers perception of strength and depth becomes diluted by the breadth of the service offerings. Competitors focusing on a particular service can appear stronger and more specialised to purpose.

CEO & Strategist