Monthly Roundup - April 2015
April was a great month for articles and websites. Why? Because April Fools! That’s why. Now check out my monthly round up.
Blog
Search Engine Optimisation Now
SEO these days is as straightforward as it is convoluted. You can devote days to the task of streamlining your SEO to rank high on the Search Engine Results Page (SERP), only to find three months later the game has changed and you need to get back to work, refining and tweaking.
General Localised vs Specialised, National
Professional service firms and many companies offering multiple services face the challenge of positioning dilution.
Ultimately the customers perception of strength and depth becomes diluted by the breadth of the service offerings. Competitors focusing on a particular service can appear stronger and more specialised to purpose.
Hayden BreeseCEO & StrategistLess old-school marketing, more content…please!
As a ‘marketer’ I find it interesting to note how shut off I am to traditional marketing. Television is a thing of the past for me, I’ve been streaming online since way back. When I am online, I’m pretty adept at taking in the information I want without care for banners or buttons. As for magazines and newspapers, on the odd chance I do read them in their printed form, I don’t take much notice of any advertisements. Mailouts and flyers hit the recycling before entering my home.
Is my business mobile friendly?
It’s not an option anymore, it is essential to the success of your business.
Claire TreweekProject Manager