Search Engine Optimisation Now
SEO these days is as straightforward as it is convoluted. You can devote days to the task of streamlining your SEO to rank high on the Search Engine Results Page (SERP), only to find three months later the game has changed and you need to get back to work, refining and tweaking.
Google changes the algorithm for search approximately 500 times a year, refining how to get the best results when you, the internet user, search for something. The purpose of these changing algorithms is to try to decipher what you want when you type something in the Google search bar. The search engine has become refined enough to interpret what you mean, even when you don't type it well. This is semantic search.
SEO is something that can be managed as much as you'd like. It can be managed using plugins if you have a Wordpress website, it can be managed by yourself if you want to be able to refine it more than a plugin can. You could have us manage it for you too if you want a more ‘hands-off, let the experts do their thing’ approach.
The whole point of this exercise of having a Website, is so that people use it. So they can find it, interact with it, buy things from you, be informed by you, etc.
It's no help to you if people can’t find your site.
This is where semantic search, refined SEO practices and the stuff you sell on your website begin to merge. A huge part of this meld between SEO and content marketing is quite obvious. If you are advertising a product with content like video, website or television, you will want that content easy to find on the internet, for viewers to continue the journey of the product. Hence the need for good optimisations, a.k.a, SEO.
Some great examples of content marketing are mentioned by Tim, in his blog post here.