The search for a Dunedin brand personality begins. It is very difficult to combine the entire range of city wide features and experiences of all Dunedin has to offer into one definitive statement of fact and emotional feeling. Instead taking one of the strongest and most versatile aspects seems like the most logical approach. As said before a positioning statement must have guts and legs, that means it must be much more than hype if it is to be believable by the public and most important by the locals. Ideally this aspect would be not easily replicable by other centers in the sense that it denotes a differentiating aspect. I will therefore present two brand statements, the first influenced more by competitive strategy theory and the second by the need for an emotive proposition.
Dunedin…
The first city of New Zealand
This proposition draws heavily from an arguable competitive fact; that Dunedin was New Zealand’s first city. It fulfills the need of a defendable unique competitive advantage and differentiating factor compared to other centers. By placing the sentence in the present tense we create the motivating factor that would be missing from an historic reference and interpretation. The sentence is purposely made long to add a stately honourable feel in contrast to “New Zealand’s First City” which sounds rushed. Dunedin is a city of firsts.
Dunedin…
Where life begins
The “where life begins” slogan focuses on the lifestyle aspect of living and working in Dunedin, the defining and youthful student culture and the early settlement of Dunedin as the first city of New Zealand. Many people choose Dunedin for the lifestyle advantage and a slogan along this line would be considerable.
Reprinted with permission from www.Hayden.co.nz
New mini article: Filtering the Internet’s information is the new Power…http://www.hayden.co.nz
Tourism Catlins launched their new website today. The Catlins is a major highlight of the Southern Scenic Route. Situated off the beaten track, the Catlins encompasses the area between Kaka Point and Fortrose.
The new website utilizes the Expression Engine content management system, which is ideal for adding social interaction such as comments. It also includes a custom built accommodation database so that visitors can plan their trip to the Catlins. The site followed an extensive design and build process which started with Myth being selected as the chosen provider at the end of 2008.
On Thursday 26th November we held a party at the Dunedin Art Gallery to celebrate 10 years in business. It was a special time for the Myth team sharing the celebration with approximately 150 business people from Dunedin. The event was held in colloberation with the Otago Chamber of Commerce under the Business after 5 banner.
The Myth mini made a surprise appearance three stories up in the art gallery thanks to some great navigation skills from Andrew and very careful driving skills.
My speech focused on the changing world of marketing and communications, the need for design companies to embrace new technology and the demands on web companies to be less geeky and more design orientated.
While this year has seen the birth of many new website providers in Dunedin, and the demise of the larger providers, Myth has proven to be Dunedin’s established and reliable website partner with a proven track record of client success. Thank you to all our clients who have helped us get there!
Overall a great night had by all and a fantastic milestone for the company!
Hayden Breese, Managing Director
The new NZChildren.co.nz website developed by Myth, launched with national media exposure last week. Covered by the major media players, the website, The Children’s Social Health Monitor, launched at the society’s annual conference in Hamilton on Thursday, tracks the effects of the economic downturn on child health and poverty. Read more at tvnz, odt, radionz, stuff.
There have been a raft of new styles and approaches to website design in 2009. Check out this great post on web design trends for 2009…
http://www.smashingmagazine.com/2009/01/21/current-web-design-trends-for-2009/
Everyone wants their website to be number one in Google. Getting there can be straight forward you simply need to know where to look. Did you know that the greater the number of links to your website, the more important your website will appear to search engines and the higher your website will perform in search results.
The goal is to get other people to place a link on their website through to yours. It is easy to see how you are performing in Google. Simply load up the google website and in the search field area enter “link:www.yourwebaddress.co.nz”. What this does is ask Google to find and tell us all the websites that have links through to our website.
Now that you know who is linking through to your website, you can begin to build a list of people and organisations that you would like to exchange links with. It is often appropriate, when asking for a link to your website, to offer a link back in return. Many people choose to have a links page, or a partners or suppliers pages on their website for this purpose.
One final thing, when you are asking people for a link to your website, try and get one of your most important keywords included in the link. This will help Google to qualify your website as important for that particular keyword search.
For all those social media junkies out there, Myth is now on Twitter. Follow us at www.twitter.com/mythltd
The FlyDunedin.com launch party at the Dunedin Art Gallery marked the culmination of months of work on an exciting new marketing initiative for the Dunedin International Airport.
The concept was simple, create an emotive brand story that would encourage people to fly from Dunedin Aiport vs alternatives such as Christchurch. The telling of this story would focus initially around the web medium and be supported and extended by video and print.
Initially we focused on getting the brand personality established and rules around how the Fly Dunedin brand would be portrayed in imagery. These ideas were then presented as illustrations and graphics for web, print, and online advertising.
After a thorough analysis of airport websites in New Zealand and abroad we set about designing a website to address the specific creative needs of the “take the easy way out campaign” in addition to the content and features required from an International Airport.
Visit Channel 9 News Online to watch their video on the launch party and concept…
Myth today launched a new campaign under the mantra of “Smart Websites.” Myth arguably the stand out performer in Dunedin has a proven track record in the market with over 8 years of operation in the website design industry.
The mantra “Smart Websites” sums up our approach to website design and customer satisfaction. As creatives and technical people we need to combine a variety of expertise and experience to guarantee our clients the absolute top class solution. This includes the extra advantage of supporting the client with expertise in sales and marketing methodology.
Our websites are simple to use, high performance, look stunning, are functionally outstanding and are the result of years of research and improvement. If you are looking for something thats better than average, then we would love to talk to you about your smart website.
Hayden Breese
Managing Director