The FlyDunedin.com launch party at the Dunedin Art Gallery marked the culmination of months of work on an exciting new marketing initiative for the Dunedin International Airport.
The concept was simple, create an emotive brand story that would encourage people to fly from Dunedin Aiport vs alternatives such as Christchurch. The telling of this story would focus initially around the web medium and be supported and extended by video and print.
Initially we focused on getting the brand personality established and rules around how the Fly Dunedin brand would be portrayed in imagery. These ideas were then presented as illustrations and graphics for web, print, and online advertising.
After a thorough analysis of airport websites in New Zealand and abroad we set about designing a website to address the specific creative needs of the “take the easy way out campaign” in addition to the content and features required from an International Airport.
Visit Channel 9 News Online to watch their video on the launch party and concept…
Stephen P. Anderson explores the importance of design aesthetics in the article ”In Defense of Eye Candy”
“Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.” Read more…