Case Study

Cxbladder

Pacific Edge required a designer series responsive website that would be considerate to the sensitive nature of users, and also be informative to the medical profession.

The vision of Pacific Edge is to benefit global communities through delivery of innovative solutions for the early diagnosis and better management of cancer.

The vision of Pacific Edge is to benefit global communities through delivery of innovative solutions for the early diagnosis and better management of cancer.

Cxbladder is a suite of non-invasive, simple to use bladder cancer detection tests that measure unique molecular signatures to help rule out, or diagnose bladder cancer.

As a worldwide supplier of the Cxbladder product, we added IP recognition for auto country select so that users could be sure they were receiving the right content for their location, with the ability to also manually select an alternative destination for those searching for family members overseas. An e-commerce function was included, allowing users to order the product through an online form.

To clearly differentiate the resources for patients and clinicians, we carefully selected imagery and colour to assist users in determining the relevant sections, complemented further by clear written content.

“Myth are a delight to work with. They adapted their approach to match each stage of our project. They provided structure and methodology at the concept phase, and best practice guidance during the production and development of our website. At all times, they listened and were highly responsive, tailoring their solutions to meet our complex specifications. The positive feedback we have received from our stakeholders since the launch of our website is further testimony to the excellent service they provided.” Dora Yip, Digital Marketing Manager