Things we did:
An event was planned for the one year anniversary of the Dunedin Economic Development Strategy. The purpose of the event was to update the Dunedin community on the progress of the strategy.
Our brief was to create a video that could be played at the event (and on social media) to communicate the progress made on various strategic projects over the year. We outlined a structure for the video, and used interviews with local businesses involved in different strategic projects to highlight areas of progress. A challenge of this project was to communicate introductory facts about the strategy for those unfamiliar with the details, while maintaining a high level of engagement. We achieved this through use of design and motion graphics.
- Online video