Things we did:

Southern Electrical is an established electrical business looking to refresh their brand for the future.

We were approached to create a new brand concept and explored the unique concept of a modern capability category combined with active/outdoor personality.

Choosing a strong ownership colour in the competitive and crowded market was key and we used a strong vector form and imagery to represent both modern and masculine attributes.

• Brand identity
• Business cards
• Photography
• Responsive
• Van & Building signage