Your management team needs a creative mindset to solve business problems in todays market...creative people have an awesome ability to see the future. This can help your management team to make more effective business decisions.
You need to consider how your portfolio of brands will grow over time. Will this be managed through extension of an existing brand, or the introduction of new brands moving forward? Your overarching brand identity is key to success.
Artificial Intelligence and the rise of the machine
If one thing is clear, machines are evolving quickly. We may be on the cusp of an enlightened, utopian age, where machines use their extraordinary science to aid humans in ways never thought possible. Alternatively our technology could surpass us and render us obsolete as we give rise to a superior technological form of life.
Branding, Marketing, and sales are three terms that get thrown around a lot. They often get confusing and people find it hard to work out where one starts or stops. I have created a simple diagram to help you understand how these areas relate to each other and a simple way of describing their purpose.