A Taste Experience
Recent 'Supreme award' winners at the Cuisine Artisan awards, single origin honey producer J.Friend and Co approached Myth to transform their online presence. There is worldwide demand for their very unique honey, and the website is a crucial marketing tool for the J Friend brand.
How Myth went about it:
Since launching J Friend and Co, Jeremy Friend and partner Sharyn Woodnorth have built up a careful network of trusted beekeepers, all of whom follow organic principles to produce the golden nectar.
Jeremy and Sharyn wanted the J Friend and Co website to better explain this point of difference for the product.
Myth communicated this by bringing the beekeepers to the forefront of the site, the large imagery helping highlight the importance of these people and their hands-on skill in crafting organic honey.
In keeping with the existing brand identity, retouched photos of beekeepers were used giving a 'hand coloured' look that emphasises the personal, hand-crafted brand values. Captions with the beekeepers name and NZ location were used to communicate the traceability of the product back to beekeeper and location. J.Friend honey is single origin and single vintage. Honey from different beekeepers is never blended and this ensures the products' unique flavour, colour and texture.
On the home page, the location of the website menu is discreetly tucked away on the left-hand side. This allows the impact of the large-scale imagery to take centre stage and adds a level of technical sophistication.
With different honey varietals and flavours, J Friend honey is great to cook with. Co owner Sharon Woodnorth is passionate about food, and so too are J Friend and Co customers. The recipe section of the site was going to be popular, so Myth designed a user friendly 'slider' for navigating recipes and a database system so Sharon can easily keep the site updated with new recipes.
Being a 'boutique' product, you won't find J Friend honey on all supermarket shelves, so we developed an online store so people worldwide could get their hands on this great honey. The store is developed on Myth's very own ecommerce platform, that is designed to be simple and user friendly - for both website owners and customers.
J Friend and Co are very pleased with the result, and they were a fantastic team to work with. Make sure you visit nzartisanhoney.co.nz to see what makes J.Friend and Co so special.