Get the best out of marketing your business

Why do marketing companies exist? Why does your business need advertising? These are some of the questions that business owners ask themselves, and it doesn't matter if you are a large or small business, we all have an opinion on the importance and role of marketing in our companies.

Marketing is needed because there is not absolute efficiency between consumers finding and purchasing your product. This lack of efficiency results in the need to go out and find customers, and to present your case as to why your company and product fulfils their needs and desires.

There are a few options available to you if you at least agree with my last statement above. One, you can do it yourself or you have staff in house that you can pay to complete some marketing activities for you. This will get you somewhere and be a good foundation for your marketing efforts. Remember though that they will live in your world and their experiences over time will be clouded by that. They also have a particular set of skills and at times you will need more depth or breadth or more importantly fresh thinking.

You need external marketing people to go to bat for you. Why? Because they are professionals, they live, breath and die marketing. This one decision will bring an abundance of expertise, resources, fresh thinking and creativity into your business. Who would not want that!

Marketing Agencies create opportunities, solve problems creatively, improve communications, reinforce loyalty in customers, help bring in new customers, the list goes on and on and on. In fact, many of the fundamental core activities of your business are marketing topics. Marketers are proactive and growth focused.

CEO, Creative, Futurist