Google changes the rules of the game
While there are many speculations regarding the exact changes that have been made to the Google search engine, many New Zealand small businesses are feeling the effects. Websites that were formally in top search positions have now almost disappeared altogether.
Many website owners may also notice that their website listing has been replaced by government and directory websites. Although there are many explanations being raised to explain these results, the most believable concerns the implementation of a new optimisation filter that addresses the influence of manipulative search engine optimisation techniques. Google uses the filter to remove the listings that appear as if they are cheating the system, under the new rules, and returns more of what it considers"authoritative" results.
Our research team is currently reviewing the situation and will bring you more information as it comes to hand.