Marketing announces love for Technology
Marketing and technology are converging at an alarming rate. Smartphones and tablets are partly to blame, but no one can look past the fact that computers in your hand are simply becoming more mobile and more powerful.
It is also no surprise then that consumers are spending longer on the Internet. We all know how easy it is to pick up your phone for a glance to fill that nano second of waiting time. This is much to the detriment of television also who must work even harder to maintain our interest. After all how can broadcast television compete with applications that are social, relevant and so personalised.
So all in all its more information, more often and in places you never thought possible. Is this great for organisations. You bet! Traditional advertising step aside, the tech savvy marketer is here to stay. To make the most of this bold new world you need marketing partners that work and understand transmedia. Its likely that your companies creative content is going to be pushed and pulled into all sorts of shapes and sizes and so is your brand unless you know what you are doing.
So saddle up, fire your old advertising agency, and find a cross platform marketing partner that will take your brand into the future.