Measuring the performance of your website
Can you make simple decisions to improve the effectiveness of your website? Website statistics can show you how you are doing, and where there are problems and opportunities.
The success of your website doesn't have to be left to chance. Myth provides our customers with Google Analytics - one the best and most powerful website analytics tools around.
In a nutshell, Google Analytics allows you to analyse the number and types of visitors to your website, and provides metrics to understand the behaviour of the visitor and buyer. Not only is this information useful for measuring the success of your website it also unlocks valuable information to improve how your site performs.
For example, you can analyse how users find your site, including which search engines they use, the keywords commonly used in these search engines, and the sites they were on before coming to yours. This information is critical in learning what is driving traffic to your website and allows you to focus your efforts in these areas.
You can also learn what pathways users take once they are on your site and whether they are taking the path you want them to, or if they are all over the place (lowering the chance of conversion). Visitors will tell you through their actions what improvements you should make to navigation.
It is also useful being able to determine the popularity of content on your site. Google Analytics will show you how often pages get viewed relative to others and how long people stayed on a particular page. This information can then be used to adjust page content, as well as identify pages that prove to be of little interest to your visitors.
This article only scratches the surface of the application - naturally there is a lot to learn with a tool designed to do so much. The team at Myth will not only install Google Analytics for you, but also ease you into the application, and teach you where to find the information of the most importance.