Myth at Webstock 09
The Myth team recently returned from the 2009 Webstock conference in Wellington, inspired with new ideas and insights. The web has definitively matured as the social medium of our time. It has revolutionised our ability to connect our lives with other people irregardless of location. The opportunity for business is that potential customers are now much more comfortable with interacting online. They now see websites as facilitators of content and communication instead of channels for viewing text and images.
While these thoughts are nothing new it poses some definitive considerations for business managers. Consumers are growing up in digital lives that are far more connected, and open in terms of information sharing. We may not fully understand the unique perspective of the new digital generations but we can appreciate the world in which they live and how this impacts on how we do business.
Smart business websites are not only compelling but fun. They depict realism, interaction and community. Moreover they invite consumers to share and become a part of their organisation's brand experience. Give us a call if you would like to discuss more thoughts from Webstock 09 or read more from my personal blog about Webstock 09...