Strategy is crucial to success
While designers and developers make important decisions while executing their roles effectively, strategists create ideas that chart a success path for production. The role of the marketing strategist is to formulate a plan prior to the production team starting actual physical work. This greatly enhances the value delivered to the client.
A well thought out strategy is intellectual property of high value to the client. The website, design and/or marketing strategy is created to enhance a clients reputation or create sales opportunities. A strategist is usually an expert in business marketing who has extensive experience and qualification for leading ideas for design and solutions that can enhance the clients business. They have a excellent awareness of consumer behavior and a thorough understanding of how to make a clients business extremely competitive in the market. The Myth team is blessed with two strategists Hayden Breese, and Tim Green who between them have four university degrees in both marketing and management.
Hayden, who has over 15 years experience as a consultant, says "the contribution of the strategic process is paramount to achieving a high level of success for our clients."
In Dunedin, several companies have recently completed a Myth strategic process consisting of workshops and success blue prints: Dunedin Venues, Adams and Folding Hill. Adams Managing Director, Mark Preston says he is delighted with the strategic process and excited about the results being generated through the transformation of the Adams brand... 'The strategic process proved to me that if you want the best result, you must have the best people working on your project. If you are in Dunedin, you need to be working with Myth.'