TracPlus - Launch of RockAir
The future is here! Announcing the RockAIR, a revolution in aircraft tracking and global messaging. Glareshield mounted satellite and cellular-based tracking and messaging with Bluetooth support for Apple iPad and iPhone.
The RockAir is a very small tracking device which offered never seen before functionality in a mobile tracking unit.
We worked with TracPlus across a range of media to ensure that the RockAir launch would be a success. We worked on packaging design for the product, advertisements for magazines, and designs for tradeshow display stands. We also secured trade magazine spots for editorial to support the build-up to launch and magazine advertising.