Case Study


On the back of considerable growth in recent years, and a change to business strategy, BTW South commissioned Myth to create a new brand identity, website and supporting marketing communications.

The BTW South brand had grown tired and meaningless, so our goal was to create a modern brand identity that better characterised the business, and was more indicative of the company’s core services. The new name is much more descriptive, and the new logo mark (in the form of the pin shaped symbol) speaks for the business attributes of focus, precision, ideas, and location.