Featured Work


Things we did:

Seed Force is a seed production and distribution business helping farmers in New Zealand and Australia realise sustainable production and profits.

Having identified the increase in farmers adopting new technologies such as smartphones, and their utilisation of the web in general to seek information and farm management tools, Seed Force felt it was time to ensure their well utilised website was keeping up with the latest in web tech.

Myth redesigned the website interface, incorporating a fluid responsive layout so the website looks great and performs well across all devices – including PC’s, tablets and smartphones.

Now, farmers can access the latest pasture management information with a coffee at home, or look up quick sowing tips using their smartphone when they’re on the go.

Myth analysed how visitors were using the previous website to identify areas for improvement – such as user flow. These insights became the foundation for improved site architecture and navigation design – improving the overall experience of using the Seed Force website.

  • Designer website interface
  • Responsive
  • Web development
  • Web strategy