Things we did:

Myth worked with representatives from the Waitaki, Dunedin, and Southland regions of New Zealand, in conjunction with Christchurch International Airport, to design a travel brochure promoting the area as a whole to the Chinese market. This would also be utilised to specifically target travel agents and tour operators to educate Chinese visitors.

We designed a clean, informative itinerary style brochure that included detailed information about travel, accommodation, restaurants and recommended activities and sightseeing opportunities. There was a focus on scenic photography to promote the beauty of the South Island.

• Advertising campaign direction
• Print brochure